With a PGDM in Marketing and Business Analytics from Siva Sivani Institute of Management (SSIM), I’ve built a strong foundation in both the strategic and analytical aspects of marketing. My academic journey from 2021 to 2023 allowed me to explore the dynamic world of marketing, where I developed a deep understanding of consumer behavior, data analytics, and the latest digital marketing trends. This knowledge has been instrumental in shaping my approach as a freelance digital marketer and event manager.
Event Management: Leading with Vision and Precision
During my time at SSIM, I had the privilege of coordinating Samanvay, our college’s prestigious inter-college fest in 2023. This experience was a pivotal moment in my journey, where I honed my skills in event management, from conceptualization to execution. As the coordinator, I was responsible for overseeing every detail, ensuring that the event not only met but exceeded expectations. The success of Samanvay, along with my involvement in organizing over 15 other events during my college years, solidified my passion for creating impactful experiences.
Beyond college, I extended my leadership skills to the community through my role as a leader for Yuvajyothi, a church youth organization. Over the course of a year, I spearheaded 35 events, ranging from community outreach programs to large-scale gatherings. This role required not just organizational skills, but also the ability to inspire and manage a team, ensuring that each event was meaningful and well-executed.
Digital Marketing: Crafting Strategies that Drive Results
As a freelance digital marketer, I apply the principles I learned during my studies to help businesses grow their online presence and engage with their audiences effectively. My approach is holistic, integrating SEO, social media management, content creation, and data analysis to create campaigns that resonate with target audiences and drive conversions.
I’ve worked with various small businesses, developing and implementing customized digital marketing strategies that have significantly enhanced their visibility and engagement. From crafting compelling content that tells a brand’s story to designing user-friendly websites that provide an excellent customer experience, I focus on delivering solutions that align with my clients’ goals.
Freelance Photography: Capturing Moments, Creating Memories
Parallel to my work in digital marketing and event management, I have pursued my passion for photography. Specializing in event and portrait photography, I’ve had the opportunity to work on various projects, capturing moments that tell a story. My photography work has been recognized for its creativity and quality, with several of my images featured on the cover page of Marthoma Margham magazine for three consecutive months.
Photography, much like marketing, requires a keen eye for detail and an understanding of what resonates with people. My experience as a photographer has also enhanced my digital marketing work, allowing me to create visually compelling content that stands out.
Looking Ahead: Continuing to Create and Innovate
As I continue to grow in my career, I remain committed to combining my skills in digital marketing, event management, and photography to create experiences that are both impactful and memorable. Whether it’s leading a major event, crafting a digital marketing strategy, or capturing the perfect shot, I approach each project with creativity, dedication, and a focus on excellence.